Lubbock is the county seat of Lubbock County, the 11th most populated city in Texas and is home to more than 255,000 residents. Its nickname is “Hub City” which derives from it being the economic, educational, and health-care hub of the multicounty region called the South Plains. The area is the largest continuous cotton growing region in the world producing two to three million bales of cotton per year. As the crossroads of culture in West Texas, it is a hub for art exhibits, award-winning wineries, live music, theatrical performances and more. Thanks to its thriving and diverse arts scene, the city attracts millions of visitors each year.